![]() And so do a lot of my wine geek friends, who got into wine to begin with at Costco. ![]() “I buy wine there regularly – great wines from all over the world, at great prices. And the Costco model is far from useless,” wrote Tracy Cervello in a response to the Eater story. “I’m a complete, dyed-in-the-wool wine geek. “And, I almost prefer a person with little bias and experience choosing the wines over someone who is self-important and believes they know it all.”Įater compares Alvarez-Peters unfavorably to Costco’s former buyer, David Andrew, who is described in Eater as “a real wine lover.” He left in 2003.īut a lot of wine consumers appreciate Costco’s rock-bottom prices on quality wines and accuse Eater of snobbery. “She heads a team, she doesn’t choose every wine,” wrote commenter Stephan Bendall. Lohr Cab which is one of our favorite low cost cabs which we purchased for 11.49 and Seven Deadly Zins for 11.99. It has a very limited selection but they have the best prices in town for just about everything. It is located in front of the Costco in Clifton. But the winery just killed the romance that its wine provided.” 3 reviews of Western Beverage 'I love this liquor store. “I see why (winemakers) do it: one big sale (then) out the door, close the winery then head to Mexico for the winter. Wineries that are selling to Costco might as well be selling their soul,” wrote Krispbacon in a comment to Eater’s story about the CNBC special. The backlash from wine lovers was immediate and severe. But at the end of the day, it’s just a beverage.” None are marked up more than 15 percent.Īlvarez-Peters: “Is (wine) more special than clothing, is it more special than televisions? I don’t think so.”ĬNBC’s Carl Quintanilla: “Certainly it’s different than toilet paper? Or different that tin foil?”Īlvarez-Peters: “People can look at it that way. She had no previous knowledge of the wine and spirits business.Ĭostco is now the largest American importer of French wines, including some pretty impressive houses such as Château Mouton Rothshild and Château Pétrus. ![]() Before becoming director of wine for Costco, she worked in the company’s auto parts and electronics division. Other much smaller retailers are forced to match or come close to the company’s price.Īlvarez-Peters heads a team of 17 national and foreign wine buyers, scouring the wine world for good value. She is in charge of setting prices on wines, and those numbers largely determine the market value of that label. Costco is the sixth largest retailer in the US and number seven in the world.Īlvarez-Peters’ influence on the industry is profound – not just with winemakers but with other retailers as well. She helps them sell more than $1 billion worth of the stuff every year in 337 of the big-box stores in 34 states. Annette Alvarez-Peters is the most powerful wine-industry person you’ve never heard of.īut any vintner can tell you exactly what she does: buys more wine than anyone in the world.Īlvarez-Peters is Costco’s principal wine buyer.
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